The ’60s mark the economic boom. The needs of the population change and Ceramica Flaminia too has to adapt to new market demands. The development of the bathroom is very quick, it’s dismissed the idea of a service room and it’s established the idea of the research of toilet fixtures as ornamental products. Up to that moment in the collective unconscious, the bathroom was perceived as a mass production of sterile toilet fixtures that have just to work.

The development of the bathroom also has brought a revolution in the chromatic line of Ceramica Flaminia. The products are no longer manufactured just in white ceramic, but slowly is provided an entire chromatic scale.

The development of the bathroom leads to a sharp change also of the machinery used for the creation of sanitary fixtures. A system of casting of the liquid clay in the plaster molds and the furnace is replaced with modern tunnel oven. The production of Ceramica Flaminia increases, reducing costs while maintaining high quality standards.

Finally, in the 60s thanks to the development of the bathroom begin to be provided the early sponsorship catalogs of the products. But how does it come to the modern lines produced by Ceramica Flaminia? We’ll find it out in the next few articles.