The story about the production process of sanitary ware continues on the temporary line that took Ceramica Flaminia from the realization of the first sanitary ware, to the creation of design productsthat nowadays are present in a lot of homes and hotels all around the world.

‘80s were characterized by a big technological progress, which was transposed to the production process of sanitary ware. And despite big investments, the sales were falling down. The innovation during ‘70s caused an explosion in sales that suddenly disappeared. It was a mass-production of simple bathroom products, which was so standard for that period. The automation of processes allowed to produce more quantities, and the ingot-casting sector benefitted of this modernization, because it made simpler and lighter working with casts.

1983 is an important year forCeramica Flaminia’s history because the company modified its legal form, becoming a limited liability company. The improvement in the productive process lead to the realization of  products with a good price-quality ratio. But the strong competition and the saturated marked didn’t help to have the desired results.

As we can see in the next article, this period will be fundamental because it was the main reason why the company decided to change direction; from here starts the first collaborations with many Italian Designers to realize and designing innovative sanitary ware, functionally and aesthetically speaking.