{"id":7419,"date":"2026-05-27T15:08:03","date_gmt":"2026-05-27T13:08:03","guid":{"rendered":"https:\/\/magazine.ceramicaflaminia.it\/?p=7419"},"modified":"2026-06-04T15:08:55","modified_gmt":"2026-06-04T13:08:55","slug":"art-to-use-when-flaminia-design-becomes-art-for-everyday-living","status":"publish","type":"post","link":"https:\/\/magazine.ceramicaflaminia.it\/en\/art-to-use-when-flaminia-design-becomes-art-for-everyday-living\/","title":{"rendered":"Art to Use: When Flaminia Design Becomes Art for Everyday Living"},"content":{"rendered":"\n

Flaminia’s new advertising campaign, “Art to Use”, celebrates the dialogue between art, design, and everyday life.<\/strong> Through a series of evocative visual narratives set in artists’ studios, ateliers, and creative environments, Flaminia products are presented as true functional works of art: objects designed to inspire, enhance interiors, and elevate the bathroom experience.<\/p>\n\n\n\n

Among the campaign’s protagonists are Settecento<\/strong>, designed by Giulio Cappellini<\/strong>, and Siena<\/strong>, created by Advay Gupta<\/strong>, both portrayed as contemporary sculptures immersed in artistic settings that highlight their forms, materials, and unique identities.<\/p>\n\n\n\n

Art to Use: Flaminia’s New Vision of Design<\/h2>\n\n\n\n

For decades, Flaminia has interpreted the bathroom as a space dedicated to wellbeing, aesthetics, and quality of life. With the launch of Art to Use<\/strong>, this vision evolves even further: the product is no longer seen solely as a functional object but as a cultural expression capable of engaging with art, architecture, and contemporary design.<\/p>\n\n\n\n

The campaign claim, “Art to Use”<\/strong>, perfectly encapsulates this philosophy. Art is no longer something to be admired from a distance\u2014it becomes part of everyday life, transforming into an object to be experienced and used every day.<\/p>\n\n\n\n

This creative approach reinforces the value of Italian design<\/strong> and highlights Flaminia’s ability to collaborate with internationally renowned designers, creating collections that combine aesthetic research, innovation, and functionality.<\/p>\n\n\n\n

Settecento by Giulio Cappellini: A Contemporary Sculpture for the Bathroom<\/h2>\n\n\n\n

One of the most iconic images of the campaign features Settecento<\/strong>, the washbasin designed by Giulio Cappellini<\/strong>, showcased within a striking sculptor’s workshop.<\/p>\n\n\n\n

The setting evokes the world of classical art and craftsmanship: statues, bas-reliefs, and marble dust create a powerful backdrop that enhances the sculptural presence of the product.<\/p>\n\n\n\n

The vertical grooves defining both the pedestal and the basin recall monumental architecture and the timeless elegance of Italian columns, reinterpreted through a contemporary lens. The result is a washbasin that transcends functionality to become a statement piece with a strong visual impact.<\/p>\n\n\n\n

The artistic environment reinforces the campaign’s core message: Settecento is a work of art designed for everyday use\u2014a perfect embodiment of “Art to Use”.<\/strong><\/p>\n\n\n\n

Siena by Advay Gupta: Where Design Meets Artistic Inspiration<\/h2>\n\n\n\n

Another key protagonist of the campaign is Siena<\/strong>, the washbasin designed by Advay Gupta<\/strong>, presented within an artist’s studio surrounded by easels, sketches, and painted landscapes.<\/p>\n\n\n\n

The atmosphere is intimate and creative, placing the product at the centre of the scene as a pure and harmonious form capable of interacting with the colours, textures, and inspirations of the surrounding environment.<\/p>\n\n\n\n

Its name evokes one of Italy’s most iconic artistic and cultural landscapes, while its soft and enveloping shapes communicate a sense of balance, elegance, and natural beauty.<\/p>\n\n\n\n

Through this imagery, Flaminia portrays design as a creative process, emphasizing the connection between product design, artistic sensitivity, and visual culture.<\/p>\n\n\n\n

The Bathroom as a Space for Personal Expression<\/h2>\n\n\n\n

The Art to Use<\/strong> campaign reflects a growing trend in the world of bathroom design<\/strong> and interior architecture: the bathroom is no longer considered a purely technical space but an environment that deserves the same level of design attention as any other room in the home.<\/p>\n\n\n\n

In this context, washbasins, sanitaryware, and bathroom furnishings play a central role in defining the character and identity of the space.<\/p>\n\n\n\n

Flaminia embraces this evolution through products that combine:<\/p>\n\n\n\n

    \n
  • Contemporary design<\/li>\n\n\n\n
  • Formal research and innovation<\/li>\n\n\n\n
  • Italian craftsmanship<\/li>\n\n\n\n
  • Technological excellence<\/li>\n\n\n\n
  • Attention to detail<\/li>\n<\/ul>\n\n\n\n

    Each collection is conceived to deliver not only functionality but also emotional value, creating a meaningful dialogue between aesthetics and everyday use.<\/p>\n\n\n\n

    Italian Design, Design Culture, and Innovation<\/h2>\n\n\n\n

    Art to Use<\/strong> is also a statement of intent. The campaign celebrates the value of design as the result of creativity, expertise, and industrial culture.<\/p>\n\n\n\n

    The collaboration with internationally acclaimed designers such as Giulio Cappellini<\/strong> and Advay Gupta<\/strong> reflects Flaminia’s commitment to promoting an advanced vision of the contemporary bathroom, where every product is designed to stand the test of time both functionally and aesthetically.<\/p>\n\n\n\n

    The campaign imagery demonstrates how a design object can become part of a broader narrative\u2014one shaped by art, architecture, emotions, and the pursuit of quality living.<\/p>\n\n\n\n

    Art to Use: Bringing Art into Everyday Life<\/h2>\n\n\n\n

    With Art to Use<\/strong>, Flaminia reaffirms its identity as a brand capable of combining design, innovation, and design culture<\/strong>.<\/p>\n\n\n\n

    The collections featured in the campaign demonstrate how products created for daily use can achieve the status of contemporary artworks, transforming the bathroom into a space of beauty, expression, and wellbeing.<\/p>\n\n\n\n

    Because true design is not something to be simply admired\u2014it is something to be lived every day.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Flaminia’s new advertising campaign, “Art to Use”, celebrates the dialogue between art, design, and everyday life. Through a series of evocative visual narratives set in artists’ studios, ateliers, and creative environments, Flaminia products are presented as true functional works of art: objects designed to inspire, enhance interiors, and elevate the…<\/p>\n","protected":false},"author":5,"featured_media":7414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-7419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceramica-flaminia-news-en"],"yoast_head":"\nArt to Use: When Flaminia Design Becomes Art for Everyday Living - Flaminia Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magazine.ceramicaflaminia.it\/en\/art-to-use-when-flaminia-design-becomes-art-for-everyday-living\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art to Use: When Flaminia Design Becomes Art for Everyday Living - Flaminia Magazine\" \/>\n<meta property=\"og:description\" content=\"Flaminia’s new advertising campaign, “Art to Use”, celebrates the dialogue between art, design, and everyday life. 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